Smeg Store, London

We were delighted to assist Smeg with their new global flagship store on the prestigious Regent Street in London. This is the first store in the UK to give the public a hands on experience of the whole product range. Smeg, famous for their stylish home appliances, wanted audio-visual systems that reflected the quality of their brand. 

The cooking and product demonstration area captivates visitors with a multi-camera video system allowing them to see every detail on large screen displays. Demonstrators’ voices are relayed by radio headsets so customers do not miss a single word.

Our advice also covered premium level background music and paging, spreading the quality ambience throughout the three level showroom.